This is a very interesting take on specialisation and although the subject being discussed is law firms, the point is generally a good one. Globalisation has made a geographic foot-print an irrelevance in many disciplines so differentiation / specialisation is critical for a start-up.
Williams said an additional benefit of being a specialist is that you have fewer rivals to worry about. “You make more money, you have a broader geographic market area and fewer competitors. What exactly is there not to like about being a specialist?”