Startup Growth Hacking

Startup creativity, analytics, social metrics and tools

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About

This Passle is run by Adam and Tom Elgar. We set up Passle to help businesses run an effective and sustainable web presence. We have set up and run technology start-ups for 15 years or more so hopefully we can add something to the debate.

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Posts: 58
Reposts: 0

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Taking A/B too far

A/B testing is an essential part of on-line marketing and until today, I had never thought about the "ethics" of giving two messages to...

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unknownx500

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Chances of success...

68% of entrepreneurs think that their chances of success are better than others in their sector. Only 5% think their odds are worse.

...

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A reality check for entrepreneurs

It's not uncommon to meet would-be software entrepreneurs with stars in their eyes. This number crunching from Aileen Lee does a good...

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unknownx500

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Fun is the Future: Mastering Gamification

In this video Gabe Zichermann — author of “Game-Based Marketing” talks about how companies are changing the way data is collected and...

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A Cushy Big Tech Job vs. An Exciting Venture

Whilst many talk of the difference between leaders and managers, it is also important to distinguish the difference between those best...

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unknownx500

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Fostering a Startup Culture from Scratch in the BoP

A startup in any part of the world has its multitude of challenges. A startup in resource constrained areas of the world to serve the...

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unknownx500

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Social Media audiences are 4x larger than users expect

A surprising (and pleasing) result on the level of views by users based on a survey of 220,000 Facebook users.

From a...

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Champion & Challenger

Don't forget a/b testing

The ability to have 2 versions of a page, particularly your home page, so that you can test messages is SO...

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Share your startup - July 2014

Easy one today... Get yourself on this startup list...

Great for promotion and feedback

Name / URL Elevator Pitch/Explainer Video More details: What stage are you in? How many employees or founders? Are you looking for...…

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Feature Creep vs Progress

At our last company we developed a tool, in 2003, that made it very simple to put images onto payment cards. The software ran in Flash...

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