Startup Growth Hacking

Startup creativity, analytics, social metrics and tools

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About

This Passle is run by Adam and Tom Elgar. We set up Passle to help businesses run an effective and sustainable web presence. We have set up and run technology start-ups for 15 years or more so hopefully we can add something to the debate.

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Posts: 58
Reposts: 0

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There is no ambiguity of responsibility

The gist of this HBR blog is that we often learn from things we have to take responsibility for but rarely from thing we only 'might'...

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Google Surveys: Great, cheap tool to validate your startup

Another tool that we have used at Passle to validate our assumptions is Google Surveys. You can ask real people real questions, and...

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Enterprise sales

Marc Andreessen is always worth following on twitter - this comment is bang on the money. When we were selling to banks, we had a...

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Airbnbs view of data

That we should all analyse how customers interact with our products and services is pretty much a truism but the simplicity of this...

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Hurrah for Google Trends or is Content just Viral?

Google Trends is a superb tool for checking out the relative size of a market and for the relative power of industry buzzwords.

...

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It is helpful to be skint

Not having outside investment can be a blessing - on this I agree with Jason Fried whole-heartedly. It is quite easy to prioritise when...

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When to get off the startup bus? Hang on!

The bus is packed with happy hippies, the acid is in the kool-aid. The start-up bus is rolling out of town! Yahooooo!

For a...

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Mention: Stay informed

Mention is so simple that it is barely believable that its a viable business. But it is still useful. Each day I get an email saying...

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Tune Your startup

This site fills a need nicely, it is a very comprehensive list of the tools available to startups.

This is useful because it's when you...

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Hiring for a startup role you don't understand

I've worked in startups for 18 years or so and two of the key lessons on hiring I've winkled out are:
1. always hire people...

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Keyhole.co

Great fun tool.

I'm a bit confused as to the relationship between these guys and Twitter but regardless it provides a great way...

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Traits of a successful entrepreneur

Joe Robinson argues, there are few truths about the demographics of successful entrepreneurs however, there are traits.

All of the...

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Tweet scheduling for Startups: BufferApp

Very similar to Hootsuite, Buffer is powered in large part by the Browser Extension, though for me it is a little simpler. For a...

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Tweet scheduling for Startups: HootSuite releases Hootlet

HootSuite have done a great job providing a simple interface to your social media presence. If you have multiple conversions on...

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